"You Go Girl" tells the inspiring tale of Jack Murphy, a young female entrepreneur. Jack has never been afraid to do something different, even in her small hometown of New Bern, North Carolina. This included perfecting her skills on the fiddle as well as entering the Miss North Carolina pageant. After teaching herself to make her own pageant dresses to compete in, she quickly fell into entrepreneurship when other pageant competitors sought after her dresses. During her first semester at the University of North Carolina - Chapel Hill, she becomes overwhelmed with her rapidly growing business, and being an average college student. As she quickly rises to success in business, she struggles to find normalcy in being a 20-year-old businesswoman, all while maintaining a dream she had when life was simpler - becoming Miss North Carolina.