Neumann begins by tracing the four different paths along which this thinking has developed during this century -- ethnographic, psychological, Continental philosophical, and "Eastern excursion" -- and he shows how these blended at the margins of the discipline of international relations at the end of the 1980s. There follow several incisive readings of European identity formations on the all-European, regional, and national levels.

The theme that draws these readings together is how "the East" is used as a sign of otherness at all three levels. Whereas previous studies framed this process as part of colonial and postcolonial developments, this book suggests that "Easternness" is also present as a marker in contemporary discourses about Russia, Turkey, Central Europe, and Bashkortostan, among others.