Small Business Management: Creating a Sustainable Competitive Advantage

Small Business Management: Creating a Sustainable Competitive Advantage

by Timothy S. Hatten
Retail Price: $110.00
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Product Details
Version:
ISBN:
9781544330860
Dimensions (WxH):
8.5 x 11.0
Publisher:
Sage Pubns
Publication Date:
January 23, 2019
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Minimum Order Quantity: 25
Overview

Now with SAGE Publishing!

Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

New to this Edition

  • Experiential Learning Activities provide students with hands-on opportunities to practice their small business management skills.  
  • Tech in Action boxes highlight how small business owners can leverage technology, big data, and social media.  
  • Issues in Small Business boxes prompt critical thinking on current issues. 
  • Small Business in Action videos showcase stories and interviews from a wide variety of small business owners. 
  • How To. . . videos provide students with instructions and examples of basic business tasks such as performing a breakeven analysis, understanding income statements, and forecasting demand.