Newsjacking: The Urgent Genius of Real-time Advertising
Grant Hunter and Jon Burkhart
9780500516720
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Using campaigns for companies including Nestl, Puma, Samsung, Johnnie Walker, Adidas, and Heineken, the founders of the advertising website Urgent Genius showcase modern, creative promotion techniques that combine social media and viral approaches to create memorable and unique branding.
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ISBN:
9780500516720
Dimensions (WxH):
8.75 x 11.25
Publisher:
Thames & Hudson
Publication Date:
May 15, 2013
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