Markets of One: Creating Customer-Unique Value Through Mass Customization
James H. Gilmore and B. Joseph H. Pine
9781578512386
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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
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ISBN:
9781578512386
Dimensions (WxH):
6.75 x 10.0
Publisher:
Harvard Business School Pr
Publication Date:
March 01, 2000
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