Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace

Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace

by Brian Sheehan and Kevin Roberts
Retail Price: $15.13
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Product Details
Version:
ISBN:
9781576876404
Dimensions (WxH):
8.0 x 9.75
Publisher:
Powerhouse Books
Publication Date:
June 18, 2013
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25-49
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40%
50-149
$16.23
41%
150-249
$15.68
43%
250-499
$15.13
45%
500-999
$14.85
46%
1000+
$13.75
50%

Minimum Order Quantity: 25
Overview
Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lovemark theories can enable significant marketplace gains.
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Other Books by This Author
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Movers, Dreamers, and Risk-Takers: Unlocking the Power of ADHD by Roberts, Kevin
Jugaad Innovation
Lovemarks: The Future Beyond Brands