This book is the self help book for people who desperately want to improve their lives e achieve their goals in Marketing! It offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, It starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer's divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. I ask Your you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control. It's not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, I will show you how. Packed full of practical techniques, expert research and real-life examples, you'll quickly uncover the secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world's most viral ideas, learn how to create messages that people can't resist sharing and effortlessly build your brand.