Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller
Retail Price: $24.99
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Product Details
Dimensions (WxH):
5.7 x 8.6
Harpercollins Leadership
Publication Date:
October 10, 2017
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Minimum Order Quantity: 24

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.          

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.  

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Other Books by This Author
A Million Miles in a Thousand Years: How I Learned to Live a Better Story by Miller, Donald
The Architecture of Benno Janssen by Miller, Donald/ Janssen, Benno
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Scary Close: Dropping the Act and Finding True Intimacy