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The simple book strategy Jon Acuff uses to maximize his speaking gigs.

[Case Study]
2 Minute Read

A speaking gig is a tremendous opportunity to make an impact on an audience. On stage, you hold everyone’s attention for a short time. You can build trust with them, which could lead to greater influence and business building opportunities.

The question is: how do you maximize your impact at speaking gigs and sell more products in the process?

Jon Acuff is the New York Times bestselling author of six books including his most recent Wall Street Journal #1 Bestseller, Finish: Give yourself the gift of done.

Jon believes that speaking events are first and foremost about serving your audience as best you can. He never wants to “push products” on people, yet he has found a way to sell his books effortlessly from stage.

The Simple Strategy.

While he is speaking, Jon simply frames his books as a practical “next step” for his audience. That way, his book is set up to extend the impact of his speech. It’s natural for his audience to want more, and they take action by buying a copy of his book.

The Only Problem with this Strategy.

For a long time, the logistics of selling books at events was a hassle for Jon. With no team to help him, he would have to lug books around himself to each gig.

But now, Jon uses us,, to coordinate with his event clients directly, so even more books can be sold at the event without any to-do for Jon.

Since switching to Bulk Books for his speaking gig sales, Jon has been able to create a deeper connection with his clients and audiences while lowering his own workload.

• We handle all the logistics of delivery with his clients, so Jon can focus more on what he does best.

• His connection from stage is enhanced because there are always plenty of books to go around to his audience — no more limitations of what he can personally bring with him.

But don’t take our word for it. Take it from Jon.

“I can’t overestimate the importance of having your book at an event. It’s a great way to super-serve your event and your client. Bulk Books makes that a whole lot easier to do.” - Jon Acuff

Are you and author with a speaking gig coming up?

Contact the Bulk Books team today (here!) to make selling your book a breeze.

Sending love in bulk,

- BB

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