As you probably know, authoring books can upgrade your speaking career in a hurry. Books give you more authority, which leads to more dates booked and higher compensation.
BUT are you fully leveraging your speaking dates to sell books? If not, it may shock you how easy it is!
Here are three of the better ways we’ve helped speakers do it.
1) Request (or Require) that Every Client Buy Books.
We have speakers who request this for EVERY event they do and the books they sell add up quick!
In fact, we have one bestselling author, Jon Acuff, who has automated the process. For every event, his speaking agent connects the client directly to us and we fulfill & ship directly to each event.
“I can’t overestimate the importance of having your book at an event.” Acuff says. “It’s a great way to super-serve your event and your client. Bulk books makes that a whole lot easier to do.”
This is not just an advantage for you, as the speaker. Your client can benefit massively in two different ways.
a) They can buy your book in bulk at a discount, resell at the conference to a VERY warm audience and create an additional revenue stream from their event.
b) They can deliver a “WOW effect” by offering free copies to every attendee. In fact, we have a client, Express Employment, that does this every event they host and their feedback and experience has been enormously positive.
2) Buy Books in Bulk to Sell Post-Keynote.
Even if your client doesn’t buy books directly, speaking is still the greatest book sales hack available! Where else are you going to be paid to share your ideas in front of a captive audience and then give them the opportunity to take the next steps with you as a “guide” by buying your book before they leave?!
Simply order books in bulk to increase your profit margins. AND when you order from us, we ship them directly to your events for your staff or a volunteer provided by the host to sell.
(NOTE: For more tips on how to best sell books from stage at your next event, read here!)
3) Sign books after your keynote.
If an author is willing to do a book-signing after their talk, they will most likely sell quite a bit more than they would without a signing.
Why is that? During your talk, you will naturally be connecting with your audience, and gratitude will fill their hearts. Afterwards, they will want to share their gratitude to you directly. A book signing is a simple way for them to say “thank you,” and to take a piece of their experience home with them.
It may feel a bit uncomfortable to offer a book signing, especially if you don’t currently consider yourself a “celebrity.” But remember, by offering that time, you are dramatically increasing the value of a book sale to your audience. (Learn more on this and other ways to “sell from stage” here!)
Just don’t forget:
The most important thing you need to sell more books at events? Books!
The last thing you want is to have too few books to sell. But if you’re trying to manage fulfillment by yourself, this can easily happen.
If you haven’t already, click here to let Bulk Books manage fulfillment for you. We ship directly to the event, and our wholesale prices help you keep more cash.
Regardless of which strategy you prefer, contact us now & let’s use your future events to sell some books!
Sending Bulk Love,
- BB
