Unleashing the Killer App: Digital Strategies for Market Dominance

Larry Downes and Chunka Mui
9781578512614

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Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.
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ISBN:
9781578512614
Dimensions (WxH):
6.25 x 9.25
Publisher:
Harvard Business School Pr
Publication Date:
March 01, 2000

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