The Purpose Advantage: How to Unlock New Ways of Doing Business

Jeff Fromm
9781940858999

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In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization―your brand― from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today to a step-by-step workshop on finding your own brand's reason for existing beyond profit, this book explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers.

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ISBN:
9781940858999
Dimensions (WxH):
6.0 x 9.0
Publisher:
Ideapress Pub
Publication Date:
September 17, 2019

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