The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Solis, Brian

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Solis, Brian

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Product Details
Version:
ISBN:
9781118077559
Dimensions (WxH):
6.75 x 9.5
Publisher:
John Wiley & Sons Inc
Publication Date:
October 18, 2011
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Overview
"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an everexpanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"--
Categories
Other Books by This Author
At Your Service: How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques
Lifescale: How to Live a More Creative, Productive, and Happy Life
Demand Horizon: A Revolutionary Approach to Creating Great Products
What's the Future of Business: Changing the Way Businesses Create Experiences by Solis, Brian