Switch: How to Change Things When Change Is Hard by Heath, Chip/ Heath, Dan

Switch: How to Change Things When Change Is Hard by Heath, Chip/ Heath, Dan

by Chip Heath and Dan Heath
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Version:
ISBN:
9780385528757
Dimensions (WxH):
6.0 x 8.75
Publisher:
Crown Pub
Publication Date:
February 16, 2010
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Overview
The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.
Categories
Other Books by This Author
The Dragonfly Effect
Upstream: The Quest to Solve Problems Before They Happen
Made to Stick
The Power of Moments: Why Certain Moments Have Extraordinary Impact