Strategic Marketing Management
Benedict Hunt
9781682852729
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Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.
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ISBN:
9781682852729
Dimensions (WxH):
8.5 x 11.0
Publisher:
Willford Press
Publication Date:
May 30, 2016
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