Explores the psychology of price, exposing how retailers try to get consumers to pay more for less and how this new mindset dictates the design of price tags, menus, rebates, cell phone plans, supermarket aisles, real estate offers, wage packages and much more. By the best-selling author of
Fortune's Formula.
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Dimensions (WxH):
5.5 x 8.15
Publisher:
Farrar, Straus and Giroux
Publication Date:
January 04, 2011