McDonald's: Behind the Arches by Love, John F.

McDonald's: Behind the Arches by Love, John F.

by John F. Love
Retail Price: $9.90
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Product Details
Version:
ISBN:
9780553347593
Dimensions (WxH):
6.25 x 9.25
Publisher:
Bantam Dell Pub Group
Publication Date:
August 01, 1995
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Minimum Order Quantity: 25
Overview
An informative study filled with behind-the-scenes stories follows the rise of McDonald's and its remarkably successful marketing strategies, in a completely revised edition with a new epilogue. Original.