How to Measure Digital Marketing
Laurent Flores
9781137340689
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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
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ISBN:
9781137340689
Dimensions (WxH):
5.75 x 8.75
Publisher:
Springer Nature
Publication Date:
December 16, 2013
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