Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Moore, Geoffrey A.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Moore, Geoffrey A.

by Geoffrey A. Moore
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Version:
ISBN:
9780062292988
Dimensions (WxH):
5.5 x 8.25
Publisher:
Harperbusiness
Publication Date:
January 28, 2014
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Overview

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

Categories
Other Books by This Author
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Zone to Win: Organizing to Compete in an Age of Disruption
Escape Velocity: Free Your Company's Future from the Pull of the Past
Das Tornado-Phanomen: Die Erfolgsstrategien Des Silicon Valley Und Was Sie Daraus Lernen Konnen by Moore, Geoffrey A.