Create Distinction

Scott McKain
9781608324262

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Have you taken your business from good to great, only to find that great still isnt cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sectorfrom big-box retail to financial services; from fast food to entrepreneursappear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention?

Scott McKains original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinctionfinding success by setting yourself apart from the crowdresonated with thousands of readers. To reflect the changing reality since that books publicationand to incorporate new research and up-to-date examplesMcKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) youll find a potent cure for similarity and uniformitythe primary killers of businesses and careers.

In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether youre in the C-suite of a multinational company or just vying for your next promotion, youll learn how to rise above the fray and make your work unmistakable. With this practical advice, youll feel confident stepping up from the competitionand toward success.


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ISBN:
9781608324262
Dimensions (WxH):
6.0 x 9.0
Publisher:
Greenleaf Book Group Press
Publication Date:
March 05, 2013

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