Category Killers: The Retail Revolution and Its Impact on Consumer Culture

Robert Spector
9781578519606

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Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.
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ISBN:
9781578519606
Dimensions (WxH):
6.25 x 9.5
Publisher:
Harvard Business School Pr
Publication Date:
January 30, 2005

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