Advertising and Branding
Information Resources Management Association
9781522517931
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"This book is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising"--
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ISBN:
9781522517931
Dimensions (WxH):
9.0 x 11.25
Publisher:
Business Science Reference
Publication Date:
January 06, 2017
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