Is there a distinctive 'India way' of doing business? This query finds resonance not only among corporate leaders but also in academic studies focusing on emerging market multinational enterprises (EMMNEs) in Asia. The speed and spread of EMMNEs has caught the world by surprise, and prompted a
need to understand whether, why, and how multinationals from emerging economies are different from the ones in developed countries.
Based on comparative data and interviews with over 90 senior managerial personnel from Indian multinationals, this book provides a comprehensive picture of the emerging multinational firms from India in terms of their internationalization process, competitive advantages, approach to global markets,
and future outlook.
With chapters from leading scholars in the field of international business, Emerging Indian Multinationals
throws light on the characteristics, concerns, challenges, and strategies of Indian multinationals from an emerging-market perspective to facilitate crossvergence of best practices for all
multinationals in a multipolar world.
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5.9 x 8.6
Oxford University Press, USA
September 28, 2016