Taken for a Ride: How Daimler-Benz Drove Off With Chrysler by Vlasic, Bill/ Stertz, Bradley A.
Bill Vlasic and Bradley A. Stertz
9780060934484
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Discusses the 1998 merger between Chrysler and Daimler and its aftermath and explains how it fell radically short of its anticipated goals, of major players and warning readers about the dangers of global consolidation.
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ISBN:
9780060934484
Dimensions (WxH):
5.35 x 8.0
Publisher:
HarperCollins
Publication Date:
February 27, 2018
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