Sponsoring: Unternehmen Als Mazene und Sponsoren by Bruhn, Manfred
Manfred Bruhn
9783409139137
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Das Standardwerk von Manfred Bruhn bietet eine entscheidungsorientierte Darstellung der einzelnen Facetten des Sponsoring. In der 5. Auflage kommen aktuelle Entwicklungen, wie z.B. die Zunahme des Ambush Marketing im Sportsponsoring, hinzu. Neue Erkenntnisse bei der Integration von Sponsoringformen in die Marketing- und Unternehmenskommunikation wurden aufgenomment. Neben ausführlichen Fallstudien unterstreichen zahlreiche Beispiele, Schaubilder und aktuelles Zahlenmaterial den hohen Praxisbezug.
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ISBN:
9783409139137
Dimensions (WxH):
5.5 x 8.5
Publisher:
Gabler
Publication Date:
January 01, 1987
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