This book introduces readers to the range of theories, approaches and techniques required to understand New Zealand. Part one looks at how cultures gather knowledge, introduces readers to science, social science, Maori approaches, cross-cultural and feminist research, and ethics. Part two explains how to do a literature review, design, collect, and analyze quantitative and qualitative data, and write up the results. In part three, a number of prominent New Zealand social scientists show how research really gets done by explaining the use of key techniques in their own research projects.