Introduction: Martians and MarketingChapter 1: The Semiotics of Marketing: Selling with SignsChapter 2: A Psychoanalytic Approach to MarketingChapter 3: Sociological Theory: The Group SellsChapter 4: Marxism and MarketingChapter 5: The Anthropology of MarketingChapter 6: Marketing Memes: Antiquity and ModernityChapter 7: Marketing the SelfChapter 8: Marketing Something: Advertising Cruise TourismChapter 9: Marketing the President: Political MarketingChapter 10: Marketing to MillenialsChapter 11: Marketing and Social MediaChapter 12: Marketing Countries: Selling the USAChapter 13: Marketing TheoryChapter 14: Ernest Dichter's The Strategy of DesireCoda: Marketing and Martians
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Dimensions (WxH):
5.83 x 8.27
Publisher:
Springer International Publishing
Publication Date:
December 28, 2016