The low birthrates and longer life spans are making business and society, in general, to be comprised of increasingly older participants. To make the most of the potential, the wisdom, the serenity and the experience that this has to offer is interesting for everyone. This book provides two types of arguments: personal, because aging affects each and every one of us, and those related to the new labor culture that is generated by the management of this talent, the equality and the diversity based on age criteria, extended in those referenced countries because of their healthcare systems, but is new to Spain. Thanks to this book we can verify this practice in light of the absence of responsible active aging and social action programs in large businesses.