What’s the most guaranteed way to ensure a successful book launch?
Drive sales before the book even hits shelves with a “pre-launch” campaign.
Here are three strategies that can help you, whether you’re a new author or a seasoned veteran:
1) Create an Early Bird Discount.
At first glance, this may sound obvious. By discounting the price of your book before it’s officially released, you can motivate your audience to pre-order.
The only snag? How can you effectively offer a discount without sacrificing too much of your bottom line?
The answer is BulkBooks.com (of course). ;)
Simply pre-sell from your site with the discounted early bird offer and then place a bulk order from us taking advantage of our bulk discounts.
(And yes we do offer individual shipping and fulfillment! Send us your CSV and for a slight up charge we'll handle the orders! Inquire here!)
2) Offer a significant PERK for 25+ copies.
Beyond an early bird discount, the most important thing to consider when creating a pre-order campaign is this: What’s in it for them?
Why should your audience buy your book now, before it’s released, as opposed to later?
The specifics of a great perk will vary based on your audience, but a good starting point is to ask yourself, “why are they buying my book in the first place — and how can I enhance that purpose for them in some way?”
Will your book help a business’s culture? Offer a free consulting call when they order 25+ copies!
Does your book give Christian guidance? Incentivize churches to carry copies in their bookstore with free devotionals when they order 25+ copies!
Now, making the sales of those discounted & perk-friendly bulk orders EASY is paramount to this strategy working—which is precisely why we offer authors complimentary white labeled sales pages for their bulk sales!
In 5 minutes, we can have your bulk sales landing page set-up. You push your pre-orders for 25+ discounted copies to it and we ship & fulfill!
A few examples of authors who have white-labeled sites with us: Storybrand by Don Miller // Principles by Ran Dalio
(If interested, learn more about this here!)
3) Stock up for giveaways and events.
Look ahead at the months that follow your book launch. Are you planning on doing any promotional giveaways? What about events? Speaking engagements?
For all of the above, there is one thing you will need: lots of books!
Instead of waiting to the last minute to make orders for these events, you can contribute to your pre-order campaign’s success by ordering the books you’ll need in bulk now!
That way, instead of an order of 20 books here, 50 books there through the year, you could give your sales rank a massive boost before your book is even officially released!
(Also be sure to ask us about how we report all orders to bestsellers lists!)
Which strategy works best for you? Why not try all three?
To learn more about how we can support you in ANY of these strategies or any more about our special services for authors, Call us @ 1-888-959-5153 or email us here: cs@bulkbooks.com
Sending love in bulk,
- BB
